Academy of Fashion and Design
— generative image system
At a glance
Brand Design, Generative AI, UI/UX Design
Challenge
Repetitive imagery had previously limited AMD's perceived scope, hindering the development of a multifaceted, scalable brand world across various degree programs and target audiences.
Our solution
We transformed the traditional production approach into an agile system, creating expandable content sets featuring diverse character constellations, specific scenes, and dynamic key visuals for the website, performance marketing, social media, and brochures.
The result
Maximum visual variety with full scalability: an aesthetic brand design framework that grants AMD impressive scale, conserves resources, and noticeably enhances audience targeting performance across all digital channels.
The scope
For AMD, we developed a highly flexible, contemporary imagery system using AI-supported photography aesthetics, perfectly translating the urban, artistic, and diverse spirit of the university across all touchpoints.
Ecosystem expansion - CRM & UX/UI
The new visual language was no isolated asset; instead, it integrated perfectly into the existing AMD brand world. Building on this, we made additional touchpoints like the newsletter system more flexible and expanded the website with functional modules—such as clear infographics that visually bring the balance of theory and practice to life throughout the course of study.
Data visualized concisely
A dynamic infographic makes the individual ratio of theoretical knowledge to practical application transparent at a glance.
Holistic brand presence
The new AI imagery combined with the refined use of brand elements seamlessly translates AMD's contemporary look into an interactive, high-quality document experience.
