Camper & Friends Berlin
Vanksy — from need to product to design
At a glance
Brand Design, High-Performance Web, Video Production, Performance Marketing
Challenge
Our in-depth market analysis revealed a clear niche and positioning vacuum: the camper van market was visually sluggish, outdated, and emotionally interchangeable. There was a lack of a contemporary, aesthetic brand combining modern Scandinavian design with an urban lifestyle feel.
Our solution
From these market insights and specific requirements, we built the brand from the ground up. We created a holistic 360-degree brand experience concept: from strategic naming (Camper & Friends Berlin / Vanksy) and an impactful corporate identity to a curated photo, color, and material world, detailed infographics, video, sales-driven print touchpoints, and data-driven performance marketing.
The result
The new brand was met with overwhelming success by the market and target niche. Thanks to a strong visual identity and precise marketing, the initial limited run sold out completely in a very short time.
Creating a new Brand
While the average age in the RV market is 60+, Camper & Friends Berlin consciously targets a younger demographic (35–50 years). To make a clean break from industry standards, we developed a brand design entirely atypical for the sector: urban, aesthetic, and emotional. From a striking logo system (Camper & Friends Berlin and Vanksy) and modern typography to a curated color and lifestyle imagery world, we crafted a brand identity that sparks a desire for adventure and stands out clearly from the traditional average.
In-house content and sales
To successfully position Camper & Friends Berlin in direct-to-consumer sales, we created all content and marketing assets from a single source. We designed a performance-optimized website that enables interested parties to easily configure models with transparent pricing. Inquiries were directly answered digitally with the latest product shots, followed by the postal delivery of a high-quality print brochure on thick eco-friendly paper. The fold-out spec poster, atmospheric lifestyle content, merchandise, and 3D-printed gadgets made the brand spirit tangible across all channels.
Social-media marketing and brand experience
Seamlessly intertwining organic content and live events: On Instagram and Facebook, we orchestrated an all-encompassing visual experience where development insights, trade fair updates, and product facts met fresh lifestyle photography and video full of nature, the sea, wood elements, and outdoor moments—complemented by vanlife tips for families and those seeking maximum flexibility.
Strategic brand partnerships and cross-marketing
To sharpen positioning in the lifestyle segment, we initiated targeted brand collaborations with high audience overlap. For a sustainable mobility concept, we partnered with Munich-based Blacktea Motorbikes: thanks to integrated airline tracks in the Vanksy Campervan, their electric motorcycle could be effortlessly transported inside—a perfect match for ultimate freedom on the road. On a design level, we collaborated with textile label Bonnie & Buttermilk, who custom-curated a striped fabric cover for the Vanksy couch and bed area. This synergy not only generated visual attention but led to direct customer demand for outfitting their camper vans with these exact fabrics.
Physical touchpoints: Event marketing and urban brand activation
Moving from the digital space straight into real life: we extended the Camper & Friends Berlin brand identity into real-world experiences. This included the design of the trade fair booth and a dedicated pop-up store in Prenzlauer Berg for direct customer consultations and trust-building. One of the highlights was participating in Berlin Design Week, where we purposefully presented the VANKSY to an aesthetically discerning audience, anchoring the brand as an integral part of modern design culture.
Google Ads
Targeted Google Ads activated the relevant audience using clear USPs like 6 seats, sustainable natural materials, and a highly flexible spatial layout.
PR and media relations
Through direct dialogue with leading campervan and outdoor magazines, we accurately positioned the brand in relevant media. The result was extensive editorials on the Camper & Friends Berlin concept and targeted announcements of our trade fair highlights.
